Love Island 2022: Who is Adam Collard, what season was he on and what did Women’s Aid say about him?

·3-min read
 (ITV)
(ITV)

Love Island revealed that a shocking new bombshell will be entering the villa this week, with the return of controversial past islander Adam Collard.

As two couples, Dami Hope and Summer Botwe, and Jay Younger and Chyna Mills, are at risk of being dumped from the island, Adam’s appearance is set to stir things up even further.

Not only is this the first time that Love Island has brought back a former contestant, but bringing back Adam–who was known for being a player during his season–has shocked fans.

But who is Adam Collard and what did he do on his season?

Who is Adam Collard?

Adam Collard was a contestant on season four of Love Island, in 2018. He is a 26-year-old personal trainer and influencer from Newcastle.

He caused chaos from the moment he entered his first season, after being given the opportunity to couple up with a girl who had already been partnered off, within a day.

The then 22-year-old was known in the villa for being a player, leading multiple girls on at once and quickly jumping from love interest to love interest. He coupled up with Kendall, Rosie, Zara, and Darylle.

Adam was famously called out by Rosie Williams for speaking about her behind her back to one of her closest friends in the villa, Megan Barton-Hanson, and his actions in the villa even prompted women’s charity Women’s Aid to comment on the show, with his behaviour described as “part of a pattern of gaslighting and emotional abuse.”

But Adam managed to stay in the villa for 32 days before being dumped.

After leaving the villa, Adam ended up dating fellow contestant Zara McDermott for around eight months.

Zara’s boyfriend, Made in Chelsea star Sam Thompson, shared her shocked reaction to finding out her ex would be reappearing on the show, with Sam exclaiming “it’s your ex-boyfriend!” and calling this season “the best series ever.”

Love Island 2022: Contestants

What did Women’s Aid say about Adam Collard?

Adam’s behaviour in season four of Love Island was criticised, even eliciting a response from women’s charity, Women’s Aid.

In 2018, in response to Adam’s behaviour on the show Katie Ghose, Chief Executive of Women’s Aid, said: “On the latest series of Love Island, there are clear warning signs in Adam’s behaviour.

“In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings and turning things around to blame you can be part of a pattern of gaslighting and emotional abuse.

“Last night, Rosie called out Adam’s unacceptable behaviour on the show. We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical.

“It is only when we make a stand together against abuse in relationships that we will see attitudes change and an end to domestic abuse.”