It's been a busy week for Prince William and Kate Middleton as they act as Team GB's official cheerleaders at London 2012. All that sporty adrenaline seems to have had an effect on the normally reserved royal couple, as they've indulged in some very public displays of affection!
PDAs from the Duke and Duchess are rare, aside from that balcony kiss on their wedding day, we've barely seen the royal family's first couple hug let alone have a cheeky snog. This week's Olympic spirit appears to be working it's magic though, as the couple have been getting close for the cameras.
As they watched Sir Chris Hoy lead his cycling team to victory in the Velodrome yesterday, Wills scooped his wife up into a massive bear hug. They were also spotted getting flirty as they watched William's cousin Zara Phillips compete earlier this week in the horse trials, check out all their cute Olympic moments in the video above...
PHOTOS: Loved-Up Kate Middleton And Prince William Cheer On Zara Phillips At The Olympics