Viewers of The Nightly Show have said they were disgusted after comedian Joe Pasquale had his nipple pierced during the programme.
The star was seen undergoing the procedure as Bradley Walsh took over as the new host of ITV’s much-maligned topical entertainment programme.
Joe later appeared in the studio with a picture of singer Michael Bolton – a guest on Monday night’s show – hanging from his nipple.
Many viewers said on social media that they were taken aback by the segment and one even called it “the final straw”.
— Matt Sweet (@MattSweet74) April 3, 2017
— Danny™ (@CunnyFuntDanny) April 3, 2017
#thenightlyshow Did I miss the warning about the nipple piercing??! Ewwww! Oh and OUCH! 😨😨😨
— 💜LoobyLou💜 (@SqueezeeB) April 3, 2017
However, some thought the comedy piece was a highlight.
Who gets their nipple pierced on live TV what a legend 😂 #thenightlyshow
— Emily Penver (@EmilyPenver) April 3, 2017
Bradley Walsh on #thenightlyshow is probably the best host yet. Live nipple-piercing with Joe Pasquale -now that's entertainment.
— Ben (@Fisher_Ben) April 3, 2017
The programme is attempting to replicate the late-night shows popular in the US and is running for eight weeks with a different host each week.
Many of the presenters, including David Walliams and John Bishop, have been panned by viewers and the programme has struggled in the ratings.
But viewers thought The Chase star Bradley was a good fit.
Bradley Walsh is perfect for this type of show #TheNightlyShow, it's like being included in a night at his house.
— Mandy Hayes (@TheMandyHayes) April 3, 2017