A Nike Air Max exhibition is opening in London's Soho

On March 26, 1987, legendary designer Tinker Hatfield put pen to paper and designed a trainer that has now become one of the most recognisable shoe silhouettes of our time: the Nike Air Max.

From fashion lovers to die-hard sneaker fans, the Air Max has held a broad and lasting appeal.

Now, 32 years later, a new exhibition dedicated to the iconic Nike style is opening in London’s Soho.

Opening on March 27 and running until March 31 in a venue at 15 Bateman Street, Rair exhibition will feature 20 of the most iconic and rare Air Max from the ‘Golden Era’ (2002-2010) of Air Max production, when Nike collaborated with a wide range of designers, artists, and musicians to produce Air Maxes that are still amongst the most sought-after trainers to buy today.

Curated by prominent authorities in sneaker culture, The Drop Date and Sneaker Freaker, and organised by leading luxury resale marketplace, StockX, the exhibition will be a must for all the city’s sneakerheads.

The iconic Parra x Nike Air Max 1 “Cherrywood”, which most recently sold in the UK for £4,500, and the Nike Air Max 90 “White Volt” designed by eminent contemporary artist KAWS, which trades on StockX for £600 to £1,100 per pair, will be on show, and each trainer at the exhibition will be accompanied with a short article detailing the unique history of the shoe.

There’ll also be a display of every Air Max shoebox ever made, from the year of its creation in 1987 through to the present day.

Those visitors who get the urge to own more of the classic shoe will also be able to purchase some of the rare models on show in real time through the StockX platform.

I smell a sneakerhead freak-out.

Rair exhibition, 15 Bateman Street, London, W1D 3AQ. Opening hours: Wednesday–Friday: 12-7pm, Saturday: 12-6pm, Sunday: 12-5pm.