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Noel Edmonds has provoked fury after he suggested that a cancer sufferer’s ill health was all down to his “negative attitude”.
The Deal Or No Deal presenter tweeted out his praise of the EMPpad machine, which apparently stimulates “cellular resonance” in the body.
He wrote: “A simple box that slows ageing, reduces pain, lifts depression and stress and tackles cancer. Yep tackles cancer!”
However, Edmonds seemed to take offence at Twitter user @VaunEarl, whose Twitter biography states he has kidney cancer, lymph node metastases and psoriatic arthritis.
Offence: Noel Edmunds’ comments saw him trend on Twitter (Twitter)
@VaunEarl wrote: "This sort of quackery should be illegal if it isn’t already,” adding: “I think Noel Edmonds should stick to what he’s good at. Presenting quiz shows and beard trimming, rather than curing cancer.”
Edmonds fired back: "Scientific fact-disease is caused by negative energy. Is it possible your ill health is caused by your negative attitude? #explore”.
His comments caused a storm on Twitter, with people wasting no time in attacking him:
The directors of the EMPPad have since released a statement distancing themselves from Edmonds’ comments.
They said: “The opinions of Mr Edmonds are his alone and do not reflect in any way the opinions of us at EMPpad.
“We had no discussion, input or prior knowledge of the content of Mr Edmonds’ statement and we do not agree with it in any way, shape or form.”
They also stated that they do not claim that PEMF therapy can prevent cancer.
EMPpad Limited company director Maria Robertson once worked as an assistant to Edmonds and the presenter thanked her in his book, Positively Happy.
Top pic: Rex