Nora AlDabal: "Today is just the first chapter in our story" I AlUla

Nora AlDabal, Executive Director of Arts & Creative Industries at RCU, explains why the vision for creativity in AlUla isn't just about inviting artists and art lovers but bringing the local community along. Her plan is to create a future where the focus is artistic production "for AlUla, by AlUla."To find out more about how AlUla is becoming a must-see destination for tourists, and a thriving arts and culture hub, visit

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