'Our work is now more vital than ever': Royal British Legion urges public to embrace new ways to support Poppy Appeal amid Covid-19 restrictions

Matt Watts
·3-min read

The public is being urged to find new ways to support this year’s Poppy Appeal as the coronavirus pandemic limits the work of traditional fundraisers.

Social distancing requirements and the need to shield volunteers have meant there will be less places to buy a poppy and people to sell them.

Under the message “every poppy counts”, The Royal British Legion (RBL) is encouraging people to back alternative ideas for showing support and raising money for current and ex-members of the armed forces who may be facing hardships, injuries or bereavements.

The RBL’s director of fundraising Claire Rowcliffe said the impact of the pandemic has meant veterans need support more than ever.

She said: “Whilst the Covid-19 pandemic undoubtedly makes running the appeal more difficult, the additional hardships it has brought about means our work is now more vital than ever.

“The pandemic has had a devastating impact on people’s livelihoods and way of life, leaving some in the armed forces community in dire need of urgent help and support.”

Ways of supporting the appeal, that launches today, include making a request through the RBL’s website for poppies to be sent in the post to be distributed among neighbours, families and friends while following social distancing guidelines.

A printable poppy is also available to download - either in colour or to be coloured in - that people can fix to the windows.

Free fundraising packs for supporters can be ordered online while supporters are also encouraged to do their own “virtual” poppy runs, walks or jogs to help raise funds.

More than 15 million paper poppies will be distributed at supermarkets including Sainsbury’s, Tesco, Morrisons, Aldi and Asda. They will also be available online via the RBL’s Poppy Shop website.

Cashless donation options are available through QR codes, contactless payments and a text-to-donate facility.

The public has already been urged to mark Remembrance Sunday from home next month due to the coronavirus crisis, including being asked to stay away from this year’s National Service of Remembrance at the Cenotaph on Whitehall.

A limited number of people - including armed forces veterans, members of the royal family and international leaders - will be permitted to attend the service on November 8.

It will be the first time in the Cenotaph’s 100-year history that the traditional 11am service will be closed off to members of the public.

To mark this year’s poppy appeal, which runs until Armistice Day on November 11, the RBL has launched a series of photographic portraits of armed forces members, Second World War veterans and Poppy Appeal collectors.

Those featured include Second World War veteran Seymour ‘Bill’ Taylor, 95, from Colchester in Essex, who served as an Able Seaman in the Royal Navy

He was on board the HMS Emerald during the D-Day landings, a light cruiser that shelled enemy positions threatening the invasion beaches.

“This year has been very tough having been unable to go out, meet with friends and mark significant anniversaries,” Mr Taylor said.

“However, I admire those who have been on the front line dealing with this terrible virus day to day. They have shown the same sense of duty that my generation did during the Second World War. They are the ones now protecting our society.

“So although I won’t be able to march up to the local memorial this year to remember those we have lost, I will proudly observe the silence on my doorstep and wear my poppy, as I do every year, with pride.”