Nutella opening free pop-up in Soho

·2-min read
 (Nutella )
(Nutella )

If you’re already stirring a dollop of Nutella into your porridge first thing, then you’re ahead of the curve.

This August, the iconic spread will be showcasing its endless potential with the launch of its pop-up experience, the ‘Happy Portion Parlour’, in London’s Soho.

Each delicious dish will showcase the creative ways that a portion size of Nutella (one heaped teaspoon, 15g), can be used in a breakfast dish, in order to help inspire fans to try different ways of enjoying it, tailored to suit them.

Already a firm family favourite, Nutella has curated its culinary experience to encourage everybody to discover its versatility, using one simple portion of the spread.

The Parlour will then cater to fans of breakfast classics, as well as those who fancy a contemporary twist - serving everything from pancakes, to peach melba, breakfast bruschetta, ricotta and figs.

Booking slots are provided on a first come first served basis, and each day there will also be limited spaces for walk-ins, in order to ensure fans have the chance to discover a world of Happy Portion Breakfast possibilities.

James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland said: “We can’t wait to help spread some extra happiness this summer with the launch of our first ever Happy Portion Parlour. It’s something that our fans can enjoy and see just how versatile a happy portion of Nutella can be.

“We love exploring all the endless possibilities you can have with one teaspoon of Nutella and by inviting our fans to the Parlour, we hope we can inspire new breakfast offerings to re-create at home, and of course, enjoy at the parlour.”

Helen Bond, Consultant dietitian who has helped create the Nutella Happy Portion recipes, added: “Breakfast is often said to be the most important meal of the day - and for good reason!

“But unfortunately, it’s often repetitive that’s why I’ve partnered with Nutella for the launch of its Happy Portion Parlour.

“In a busy lifestyle, it’s often easy to opt for convenience over variety and these recipes are a great example of how you can enjoy Nutella in moderation. Just one heaped teaspoon of Nutella can add some va-va- voom to your breakfast and is a perfect partner to a wonderful array of delicious, nutritious and easy breakfast options.”

The brand will also be launching a social competition offering a family or group of four friends the chance to win a trip to London, including a one-night stay at the Double Tree by Hilton London Kensington, spending money and a table at the Happy Portion Parlour.

The Happy Portion Parlour will be open from 25th August 2022 located in Greek Street, London. Opening times are 10am-3pm on Thursday and 9am – 3pm on Friday and Saturday. Book via the link here.

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