Oasis scrap dynamic pricing for North America tour following UK fan backlash

Oasis have decided against using dynamic pricing for their North America tour dates, following fan backlash over higher ticket prices than initially quoted for UK and Ireland shows. The Manchester rock band, which announced their reunion in August with Liam and Noel Gallagher, revealed their US, Canada and Mexico Oasis Live ’25 tour dates on Monday.

Their first gig on the continent will be at Rogers Stadium in Toronto, Ontario on August 24. They will then travel to the US for performances at Chicago’s Soldier Field on August 28, East Rutherford’s MetLife Stadium on August 31, and Los Angeles’s Rose Ball Stadium on September 6, with the final date set for Estadio GNP Seguros in Mexico City on September 12.

All 19 UK and Ireland dates have sold out, including two additional Wembley shows, which caused controversy over ticket sales and inflated prices. A statement from Oasis’ management read: "Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America."

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"It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable."

In light of the recent ticketing chaos, a band spokesperson has conceded: "But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans."

They continued to explain the decision for the North America tour: "We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently."

In an attempt to prevent similar disappointment, there will be a pre-ballot system identical to the one used in the UK and Ireland tour, giving die-hard supporters a fair crack at securing tickets before the general sale starts. Fans must confirm their interest by October 1.

To register in the pre-ballot, potential ticket-buyers are asked about their location and quizzed on the band's last North American tour. The group's final trek across the region was during their 2008-2009 Dig Out Your Soul tour, which concluded before their infamous split following a heated altercation backstage at France’s Rock en Seine festival in 2009.

The debacle surrounding the ticket release in the UK has spurred government officials and Britain’s competition authority to scrutinise practices like dynamic pricing, which saw some standard tickets skyrocket from £148 to £355 amid cries of "unprecedented demand". Ticketmaster has distanced itself from the pricing controversy, pinning the responsibility on the event organiser, citing market value rationale.

The band’s comeback to the UK scene will kick off at Cardiff’s Principality Stadium on July 4, while North American fans can set their calendars for the tickets going live on October 4.