Olive Garden is selling a pass that gives you a year of unlimited pasta for just $300
Olive Garden
Olive Garden's never-ending pasta passes are going on sale on Thursday at 2 p.m. ET.
For the first time, Olive Garden is selling an annual pasta pass that provides unlimited pasta for an entire year for $300.
The chain is selling 1,000 annual pasta passes and 23,000 passes that grant the holder eight weeks of never-ending pasta.
Olive Garden's never-ending pasta passes are an unmitigated hit. Last year, the passes — which provide holders with eight weeks of unlimited pasta, soup or salad, and breadsticks — sold out in less than a single second.
This year, Olive Garden is raising the stakes.
On Thursday, August 23, Olive Garden is putting 23,000 pasta passes on sale for $100 each at 2 p.m. ET. It's 1,000 more than the company sold last year.
In addition to the eight-week passes, Olive Garden is selling 1,000 passes that will give holders unlimited pasta for an entire year for $300.
Olive Garden
"Our super fans have turned this into a phenomenon," Jennifer Arguello, Olive Garden's executive vice president of marketing, told Business Insider.
"But, every year when pasta pass comes to an end, we hear from them," Arguello continued. " We hear that they're bummed it's over."
Olive Garden's solution is the introduction of the annual pasta pass. While only a thousand lucky people will be able to claim unlimited pasta for a year, Arguello says the pass is truly endless. If holders want to go eat pasta three times a day, they are more than welcome to do so, with Arguello saying she hopes that someone will pass the benchmark of eating 1,000 meals at Olive Garden in a single year.
However, with 22,000 passes selling out in less than a second last year, only the Olive Garden lovers with the fastest fingers will have a chance at a year of unlimited pasta.
Here are Arguello's tips on how to secure a pass:
Be ready. Passes go on sale at 2 p.m. ET on Thursday, August 23.
Have multiple devices on hand. Arguello said that having a group man multiple devices — laptops, desktops, and mobile phones — can help optimize chances.
Know what you want. "You've got to make a choice: 'Am I going for an [eight-week] pasta pass or an annual pass?'" Arguello said.
Don't refresh. Refreshing can seriously hurt your chances.
Click fast. According to Arguello, at the end of the day, "the fastest finger wins."
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