'One area' of Black Friday which 'delivers genuine savings' could save you £300

UK households have been told the one area where Black Friday may be worth it - and it could leave them £300 better off. Holidays may be the one area where Black Friday does deliver genuine savings of as much as £300 for a family.

Which? said: "On Black Friday in 2023, we recorded the prices of 140 holidays and flights in the sale, and found that 73% were cheaper than two weeks after Black Friday or in January. The results are encouraging if you are thinking of booking a flight or holiday in this year's Black Friday sales.

"Some savings were significant, such as a Tui holiday to Tenerife, which was nearly £300 cheaper on Black Friday, and a BA flight from Heathrow to Oslo, which, at £68, was just over half the price in early January. However, it’s important to remain cautious.

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"When we conducted price tracking in previous years, we found more than half of the ‘sales’ prices we tracked on Black Friday were cheaper two weeks later when ‘deals’ had ended." Which? Travel Editor Rory Boland, said: “While last year’s data suggests holidaymakers had a fair chance of making a saving on Black Friday, don’t feel pressured to book in the sale this year.

“When it comes to travel it can be difficult to tell a deal from a dud – flight prices can fluctuate for all manner of reasons, as can holiday costs, and there’s no guarantee the savings we spotted last year will be repeated. What we do know from tracking thousands of holiday prices is that booking as far ahead as possible will generally beat booking last minute.

“Scammers are out in force this time of year, so if a deal looks too good to be true, think twice. Be particularly wary of deals advertised on social media, offers from unfamiliar companies, and accommodation listings urging payment by bank transfer.”