Johannesburg - This week #Trending decided to delve into some up-and-coming music talent. While there are a few telling traits that local music would do well to get rid of, there are also a few exciting elements to the music that is bubbling under. Here are a few a few artists we decided to give a spin:
Record: Florentino Mariachi
This well-styled brother’s sound is of the trap outlook. In fact, that actually applies to everyone else on this list.
Yes, we know it’s a particularly hot sound right now, but it isn’t ours. How do you expect me to believe these trap beats convey the essence of Rustenberg?
The beats are menacing, so props to his producers. As far as originality goes, I need a bit more from Luna. But it’s a good vibe and the video is well shot, another common trait of the artists on this list.
Record: Broken Lipstick
LaSauce is a songstress from Ambitiouz Entertainment. This homegirl has some vocal capabilities and at times she pairs this with a rap delivery.
A standout is the track Ncese, which is slow and romantic as she unleashes her smoky voice, singing in such a fashion that I believe her when she says she isn’t going away from her love.
Instead of rappers singing their own hooks, how about paying LaSauce for a vocal? Hers is a voice that, I believe, could elevate local R&B.
This urban crooner is no stranger to the airwaves. His most notable moment is his appearance on DJ Speedsta’s Mayo. His style is more R&B trapsoul, which could be traced to the emergence of acts like Bryson Tiller and, before that, Drake. He sings, but he doesn’t call it rap.
It would be cool to see him ride more hooks on features, if only to spare us from hearing rappers sing. This particular record is wavy and booty-based. It would be good if he got some samples and showed off his range a bit more.
Record: Dreams Money Can Buy
White boys in rap have a cross to bear. In hip-hop, they have been quite menacing on the mic.
Recently, a few spitters like Post Malone have emerged, and now it seems that it’s okay for the white MC to do soft, wishy-washy raps, and that’s where J Molley comes in. Lukewarm lyrics presented like a parody of trap.Yet the beats are alright, as are the videos. There aren’t many raps, but if you don’t feel much like thinking, this record is dope.
Everything this group does works, but remains highly slept on. The beats sound like old school kwaito and their raps are even styled like that, but have more of a rhyme scheme than traditional kwaito.
The entire package is something you probably haven’t experienced, which might account for their strenuous schedule abroad. This is comprehensive music, a far cry from the “Metro Boomin’ want some more” approach that is the mark of hip-hop in South Africa. Few rappers got flow like Batuk’s Carla Fonseca.
This young goon from the east side, Vosloorus, has a track – also called Eastside – which is an attempt to convey the story of the hood he hails from.
It’s a step in the right direction for a rapper. He has the capability, though his style relies on quite a bit of repetition. He’s also at the helm of his own record label, which is puzzling as he doesn’t even have a tape out.
I respect his efforts at representing his area, but, honestly, he’ll need to elevate his work with the pen.