One Million Moms has accused dating website eHarmony of “brainwashing” children for featuring a lesbian couple eating ice cream in its latest ad.
The puritanical campaign group, which is operated by the anti-LGBT+ American Family Association, has turned its fire on the formerly straights-only dating service over its “Here for Real Love” ad campaign.
The ad, launched in November, features two women cooking together and, after a disaster in the kitchen, sharing a pint of ice cream and a kiss instead.
A voiceover explains: “Real love is daring to impress. Being honest with eachother. Saying yes to great ideas.”
One Million Moms claims ice cream ad is ‘brainwashing children’
One Million Moms raged: “This eHarmony ad brainwashes children and adults by desensitizing them and convincing them that homosexuality is natural, when in reality it is an unnatural love that is forbidden by Scripture just like love rooted in adultery is forbidden.
“Homosexuality is unnatural and immoral. Romans 1:26-27 makes this very clear. Therefore, One Million Moms will continue to stand up for biblical truth.”
A pre-written complaint the group encourages its supporters to send to the company reads: “I am extremely disappointed that eHarmony is refusing to remain neutral in the cultural war by pushing the LGBTQ agenda on families with its most recent commercial. I urge eHarmony to cancel this ad immediately.”
The company is yet to respond to the hate group.
While it has reformed and proudly touts its LGBT+ inclusion on TV nowadays, eHarmony has a problematic legacy of discrimination against gay people.
The company initially fought calls to offer same-sex matches tooth-and-nail, suggesting it could not permit gay dates due to its Christian ethos. Founder Neil Clark Warren, who strongly opposed same-sex marriage, also dubiously claimed that the service could be “shut down” if it catered to gays.
After a disastrous attempt to set up a segregated service for gays and lesbians, the company eventually relented and agreed to permit same-sex matches on eHarmony.
Anti-LGBT+ hate group dedicates itself to stamping out LGBT+ representation on TV
One Million Moms has turned its fire on countless companies over the years, putting on a reliable ‘I want to speak to the manager’ display for all those daring to feature LGBT+ people in its ads.
The US-based group, whose followers are mostly male and number much less than a million, most recently freaked out over an advert airing in the UK for Cadbury’s Creme Eggs, which features a real-life gay couple sharing a sticky treat.
Even though the ad is not airing in the US, One Million Moms latched on after it was criticised by former Fox News host Todd Starnes, accusing Cadbury’s of having a “social agenda to push homosexuality”.
Uber Eats told the hate group exactly where to go in November after facing attacks over an ad starring Queer Eye‘s Jonathan Van Ness.
One Million Moms had claimed that the sight of watching Van Ness “prance around in the opposite sex’s clothing” would make audiences “lose their appetite.”
An Uber Eats spokesperson responded: “At Uber Eats, we’re unapologetically committed to representing the flavour spectrum.
“From tacos to talent, we like it spicy. JVN and Simone serve gymnastic prowess and self-confidence, qualities millions of moms everywhere can — and do — support.”