It’s bad news for Bounty lovers. Getting your hands on the creamy coconut-centred treat is set to be harder than usual this Christmas as Mars gears up to run a limited trial of "No Bounty" Celebrations tubs that will go on sale at 40 Tesco stores in the run-up to Christmas.
The food company Mars Wrigley surveyed 2,000 Britons, revealing that almost 40 per cent of consumers want the chocolate permanently axed from their assortment tubs.
The research found that 18 per cent of those polled would feel irritated to find only Bounty bars were left in the tub, while 58 per cent believed it would lead to a family argument.
However, age was discovered to be an influential factor when considering where the Bounty would be ranked alongside other Celebrations. Polling suggested it was popular with a more mature palette, with 38 per cent of over-55s choosing it as their preferred bar.
Celebrations senior brand manager Emily Owen said: “Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether.
“You don’t know what you’ve got until it’s gone. And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”
Will you celebrate the removal of Bounty? Let us know in the comments below or on our Instagram for the chance to be featured on the ES website.
Yesterday we asked: What do you think of Matt Hancock entering the jungle?
Several commented that Mr Hanock has more important work to be getting on with at home than appearing on the reality TV show I’m a Celebrity... Get Me Out of Here!.
Rupert Budgen said: “He should be here representing his constituents”.
Many readers expressed frustration that the former health secretary would continue to receive his £84k salary while in the jungle. On Facebook, Twever Let commented: “Not sure my boss would let me go in the jungle and still pay me.”
Similarly, on Instagram, Julie Watkins commented: “Any serving MP shouldn’t go in the jungle, it’s not the done thing and wages should cease from the public purse.”