The hunt is on for three in four parents who believe finding the right gift for their child during the holidays should be considered an Olympic sport, according to new research. A survey of 2,000 parents of school-aged children examined their journey to finding the perfect gift for their children and found that 76% agree that it is one of the most stressful parts of the holidays. Most parents agree that it doesn't feel like the holidays until their kids rip open their presents (83%), so it's no surprise that four in five would feel guilty if they got their child a gift that they ended up disliking. Generally, parents feel confident in their gift-giving skills (86%), citing that they always inform their child's grandparents of what gifts they want for the holidays (81%) or request that others buy their children a specific gift they know they'd want (74%). Still, many are concerned about finding that perfect gift — especially since 43% of parents have had experiences where their child cried or was disappointed after not getting the gift they wanted. Conducted by OnePoll and commissioned by children's entertainment company Spin Master, the survey also looked at ways parents conduct their search, finding that 84% like to keep up with the latest trends, so they know what to purchase when the holidays roll around.
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