Paris Couture Week will go digital in July

Chloe Street
Imaxtree

In a first in the history of couture, Paris will take its Couture Fashion Week online from July 6 to 8.

The Fédération de la Haute Couture et de la Mode has said it will release videos and imagery from the official couture houses to a dedicated online platform on a timed schedule, emulating that of a more traditional fashion week.

“Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks,” said couture’s governing body in a statement. It is understood the federation plans to involve several tech and other partners, to be revealed at a later date.

All 41 fashion houses granted the official haute couture designation have been invited to participate, however a few have already opted out. Jean Paul Gaultier, who handed over the reins of his couture business to Sacai’s Chitose Abe as the first in a series of rotating guest designers, announced the couture show would be postponed until January, while Giorgio Armani did the same for his Armani Privé collection. Balenciaga, which was set to debut its first couture collection in over 50 years, has also postponed.

The news is the latest in a series of amendments to the traditional fashion week format. London is preparing to host its first ever digital, genderless fashion week in June, while Paris’s Digital Couture Week will precede Paris Men’s Spring/Summer 2021 digital fashion week which is slated for 9-13 July, and Milan Digital Fashion Week which will follow on 14-17 July.

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