PewDiePie: Gaming companies vow to block YouTuber over N-word use

A millionaire YouTube star known as PewDiePie has used a racial slur while being live-streamed playing a video game.

Felix Kjellberg, a 27-year-old video blogger from Sweden who became YouTube's highest-grossing star, called his online opponent a "f****** n*****" while playing a shoot-'em-up game called PlayerUnknown's Battlegrounds.

"What a f****** n****," he said while shooting a character.

"Sorry, but what the f***? What a f****** a******," he added.

"I didn't mean that in a bad way."

This isn't the first time the YouTuber has faced a backlash for his online rants.

Earlier this year, Disney and YouTube both announced they were no longer sponsoring his channel after some of his videos used Nazi imagery and anti-Semitic jokes.

One video featured two men holding a banner which read "Death to all Jews", while another saw a man dressed as Jesus saying "Hitler did nothing wrong".

He was also briefly suspended from Twitter for making jokes about joining Islamic State.

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Now, some companies have vowed to stop PewDiePie from playing their games in his videos.

Sean Vanaman, co-founder of gaming company Campo Santo, tweeted he was "filing a DMCA takedown of PewDiePie's Firewatch content and any further future Campo Santo games".

He added: "I am sick of this child getting more and more chances to make money off of what we make.

"He's worse than a closeted racist: he's a propagator of despicable garbage that does real damage to the culture around this industry."

Mr Vanaman is urging developers to "cut him off from the content that has made him a millionaire".

PewDiePie's latest controversial video has been watched over six million times, and his channel has more than 57 million subscribers.