PewDiePie: Gaming companies vow to block YouTuber over N-word use
A millionaire YouTube star known as PewDiePie has used a racial slur while being live-streamed playing a video game.
Felix Kjellberg, a 27-year-old video blogger from Sweden who became YouTube's highest-grossing star, called his online opponent a "f****** n*****" while playing a shoot-'em-up game called PlayerUnknown's Battlegrounds.
"What a f****** n****," he said while shooting a character.
"Sorry, but what the f***? What a f****** a******," he added.
"I didn't mean that in a bad way."
This isn't the first time the YouTuber has faced a backlash for his online rants.
Earlier this year, Disney and YouTube both announced they were no longer sponsoring his channel after some of his videos used Nazi imagery and anti-Semitic jokes.
One video featured two men holding a banner which read "Death to all Jews", while another saw a man dressed as Jesus saying "Hitler did nothing wrong".
He was also briefly suspended from Twitter for making jokes about joining Islamic State.
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Now, some companies have vowed to stop PewDiePie from playing their games in his videos.
Sean Vanaman, co-founder of gaming company Campo Santo, tweeted he was "filing a DMCA takedown of PewDiePie's Firewatch content and any further future Campo Santo games".
He added: "I am sick of this child getting more and more chances to make money off of what we make.
"He's worse than a closeted racist: he's a propagator of despicable garbage that does real damage to the culture around this industry."
Mr Vanaman is urging developers to "cut him off from the content that has made him a millionaire".
PewDiePie's latest controversial video has been watched over six million times, and his channel has more than 57 million subscribers.