Dale Winton was first and foremost known as the face of Supermarket Sweep – but that is not the only greatest hit to his name.
The 62-year-old, who died at his home on Wednesday, was also the face of several game shows – including the National Lottery’s In It To Win It.
Supermarket Sweep, which saw contestants run around a mock-up supermarket collecting shopping items, was a hit in the 1990s and was later revived.
His smiley disposition hid the pain of a battle with depression, that was triggered by a break-up.
After his death was announced, tributes began pouring in for the late TV star from celebrity pals.
Presenter Davina McCall wrote: ‘I am so, so, so sad to hear about Dale Winton, a lovely, warm, kind, sensitive, generous soul with a touch of naughty ! RIP.’
Blue singer Antony Costa wrote: ‘No, no, no my old friend Dale Winton has died. I’m absolutely devastated one of the most kindest men you could ever meet…’