This time, the outspoken television presenter has ruffled the public’s feathers over the way he addressed Ariel Olivar, a Texas-based cheerleader on the show to talk about The Invisible Box Challenge (#InvisibleBoxChallenge).
For anyone not in-the-know, The Invisible Box Challenge is the latest internet craze whereby people, through the power of their leg strength and pure skill, look like they’re stepping over an invisible box.
Here’s a video to better explain it…
In awe, co-host Susanna Reid even asked Ariel, “How strong are your legs?”
But Piers, as usual, wasn’t having any of it.
“I mean, I do cross fit and cheer so I guess pretty strong,” the youngster replied, before Morgan butted in with, “What is the point of this other than making people look ridiculous?”
The atmosphere swiftly changed, as Ariel look visibly uncomfortable with the comment, before Susanna came to the rescue. “It’s a bit of fun Piers,” she intervened.
And, as she so often does, Susanna continued to hit back at Piers. “There’s no technique other than a very strong, powerful woman.”
The pair are known for their on-air spats and love-hate relationship, which makes them so interesting to watch.
Suffice to say Twitter wasn’t happy with Piers’ behaviour…
— The Christmas Robin (@RobinDiNero2) December 6, 2017
Piers Morgan on this morning asking what the point is in this invisible box is like my inner self asking what the point in life is
— Palpy (@PomegranateO_o) December 6, 2017
I never watch morning TV and @piersmorgan you are the reason why! You have given me a headache already.Everyone has the right to an opinion. Pipe down it’s Christmas you Scrooge bag and you just look a fool! Also. So rude speaking over someone.
— NickolaAnn (@MinnieMarnell) December 6, 2017
As usual, Morgan enjoyed the backlash, before moving swiftly on to talking about model and actor Emily Ratajkowski’s latest feminist video for Love magazine – which he wholeheartedly criticised.