Piers Morgan defends 'halfwit' Lord Alan Sugar's alleged racist World Cup tweet

Mike P Williams
Contributor
Alan Sugar and Piers Morgan. (REX)

Presenter Piers Morgan has defended his friend Lord Alan Sugar for an alleged racist tweet he shared yesterday.

Lord Sugar’s tweet caused outcry yesterday when he made a derogatory comparison of black players, but the Good Morning Britain host has spoken up in support of him. 

During the World Cup match before Senegal’s 2-1 win over Poland, Lord Sugar of The Apprentice fame tweeted an edited image of the Senegalese team’s pre-match photo with sunglasses and bags, accompanied by the comment: ‘I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps’.

Lord Sugar caused outcry with his ‘joke’. (Twitter)

Naturally, the angry responses came flooding in after people were furious over how insensitive and in fact racist his tweet was – no one could quite believe what he’d publicly said but some commented that they found it funny.

But in a follow-up tweet, the businessman issued an apology (of sorts) that read: ‘I misjudged me earlier tweet. It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry,’ he said.


But as people still took issue with a half-apology that didn’t appear to even grasp why what he said was racist in the first place, Piers Morgan came to the hapless host’s defence on Twitter.

‘I’ve known @Lord_Sugar for 25 years. He can be a halfwit of biblical proportions, and prone to terrible ‘jokes’ as we saw today. But he’s not a racist,’ Morgan, 52, posted.


Morgan’s apparent defence of his good friend prompted people to respond to the claim that ‘he’s not a racist’ with greater concerns.

‘The question is not whether he is a racist or not, @piersmorgan. I’m in no firm position to make a judgement on that. The issue is the type of comment he made. It’s not just a “terrible joke”.  It’s plays to a racist stereotype. That’s the crux of the matter,’ BBC reporter Osasu Obayiuwana said.


Celebs, such as Lethal Bizzle, spoke up about the nature of the tweet.

‘In 2018 just being a black person it’s hard to overcome certain barriers,’ he told Metro.

‘I think of the challenges I faced and defeated to get myself into the position to challenge the stereotype.

‘I just think that a man in such a powerful position should know better.

‘It’s disappointing, because I respect this guy – he seems likes a people person – I just think he got this one terribly wrong.’

Catch Piers each morning alongside Susanna Reid on GMB, from 6.30am, on ITV1.

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