Piers Morgan today revealed a prank that ITV were playing on the BBC in the form of some strategical and very sneaky) advertising.
Speaking about it on this morning’s Good Morning Britain, the presenter took delight in explaining to viewers where the show had place it’s latest billboard advertising.
Much to the amusement of co-host Susanna Reid, Piers continued to goad the rival channel: ‘What we thought we’d do for a bit of fun – we were trying to think where can we put this – on a rolling loop all day long?’
Piers went on to tell viewers of the programme that they’d brazenly opted to put a looping advert right outside the home of BBC Breakfast at Media City, Salford Quays.
‘A giant, digital billboard. Ah, you may recognise this, it’s the BBC Breakfast headquarters up in Salford, Manchester.
‘So everyone who arrives at the BBC Breakfast offices today will all be confronted by a rolling loop of how brilliant Good Morning Britain is’.
‘Apparently, Walker [presenter Dan Walker] isn’t in today. But the others, when they pop up today, [Louise] Minchin, [Charlie] Stayt… [they’ll see it].
‘It’ll start to annoy them once they realise what’s going on. Then they’ll try and get it removed and they can’t legally, it’s there all day.’
Piers continued: ‘We’ll find out when Walker is back and do it all over again!’
Piers even tweeted about it, just in case they’d missed the announcement he made live on air.
‘Morning @BBCBreakfast ! Hope you’re enjoying our new @GMB promo.. running on permanent loop all day right outside your offices,’ he gloated.
To which BBC Breakfast host Dan Walker responded: ‘I’m not sure what they’ve told you Mr Morgan but that’s the side that no-one looks at A magnificent example of art imitating life’.
Catch Good Morning Britain weekdays, from 6.30, on ITV1.