Piers Morgan's new TalkTV show promoted with 'straight talking starts here' campaign

Watch: Piers Morgan shares first look at TalkTV show

TalkTV has launched a new campaign to promote its imminent debut, with former Good Morning Britain host Piers Morgan positioned front and centre.

The new channel — owned by Rupert Murdoch's company News UK — will launch later this month and counts Morgan's show as its flagship programme.

Read more: Piers Morgan invites Meghan Markle on to his new show

Media industry publication Press Gazette today shared several posters from TalkTV, promoting Piers Morgan Uncensored.

One of the posters nods to the divisive reputation Morgan has as a presenter, with the 57-year-old's photograph split between an angelic halo and a devil horn in recognition of his status as a Marmite figure in British popular culture.

The image is accompanied by the caption: "Love him or hate him, you won't want to miss him".

TalkTV is promoting its launch on 25 April with the tagline "straight talking starts here", with the likes of Sharon Osbourne, Isabel Oakeshott and Tom Newton Dunn joining Morgan in the roster of talent.

Read more: Sharon Osbourne says she and Morgan are "in the naughty corner"

Osbourne will present a discussion show called The Talk — the same name as the American chat show she left last year.

The star left the show in the wake of a controversial debate sparked by Osbourne defending her friend Morgan after the comments he made about Meghan Markle and her interview with Oprah Winfrey.

Morgan claims that his new show will take aim at the idea of "cancel culture", which he blames for his departure from GMB.

Promoting the show, he said: "A year ago today, I was forced to leave a job I loved, at the peak of its success, for having the audacity to express an honestly held opinion.

Read more: Piers Morgan issues warning after troll is arrested

"This shouldn’t happen in any democracy supposedly built on the principles of free speech and freedom of expression."

Morgan had doubted Meghan Markle's disclosure of suicidal thoughts during her and Prince Harry's interview with Winfrey, which drew thousands of complaints to broadcast regulator Ofcom.

Watch: Piers Morgan gives his views on Boris Johnson and Partygate