Yahoo News Pitching to journalists for press coverage: A practical workshop with Kate Carter
This online workshop is part of our new, exciting range of digital masterclasses that we are offering. In this live online workshop, you will have the opportunity to engage in real time with our brilliant course tutors, as well as other participants – with additional pre and post-course support from our learning team. To celebrate the launch, we are offering a very limited supply of introductory early bird tickets for each event, discounted up to 25% – once they’re gone, they’re gone!
As a PR professional, small business owner or social media executive, how can you ensure your client or business is getting the press coverage they deserve?
If you are continually pitching to editors and finding it difficult to place, struggling to make your brilliant story heard over all the white noise, or are uncertain how to approach a pitch to begin with, this online workshop with expert Kate Carter will help you to refine your pitching skills and learn how - and who - to approach.
Loaded with essential information for anyone with a need to get their voice heard by the media, this interactive masterclass will see your confidence grow and your knowledge of the changing media landscape sharpen.
Course content
How different areas of the press and media operate, and how journalists find stories
The importance of strong storytelling in securing press coverage (and also knowing when to be brief)
How to think creatively about your business/client
What journalists and editors are looking for - and what they aren’t!
The dos and don’ts of working with the media
How to build strong relationships with journalists and editor
You will be sent a link to the webinar 1hr before the start time of 6.30pm (BST).
Tutor profile
Kate Carter is a freelance editor, writer and presenter. She was previously Life and Style editor at the Guardian for 11 years, editing subjects from Family to Gardening, but with a particular focus on health and fitness. She still writes for the Guardian, as well as Runners World, Lonely Planet and more - and also presents for The Running Channel. During her time at the Guardian one of her most rewarding roles was to help small and ethical businesses to showcase their products, from the Christmas gift guide to the ethical fashion directory.
You will be sent a link to the webinar 1hr before the start time of 6.30pm (BST).
Details
Date: Tuesday 8 September 2020
Times: 6.30pm-9pm (BST)
Price: Early bird ticket price of £36 (plus £2.65 booking fee); standard ticket priced at £45 (plus £2.24 booking fee)
Event capacity: 60
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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
