It might look like an ice-cream, but there's nothing sweet about this bizarre savoury snack - a pizza in the shape of a CONE.
The unique treat features cone-shaped dough filled with classic topping like mushroom and pepperoni.
The man who decided to sell it to students in Glasgow insists it has been an unlikely smash hit, as it dosn't cause much mess.
Dags Hofrats, 23, has become the first person in the UK to sell the pizza, after putting it on his shelves for £2.70.
After getting a UK distribution licence and importing ingredients from Italy, the entrepreneur created his own brand to sell the Pizza Cone in the UK.
He now sells them at Glasgow Caledonian University campus.
Dags set up a trial with the university through their caterers Encore - part of the Cordia group - and managed to sell more than 1000 cones in just six weeks.
Now they will go into full production in the university's refectory from Monday catering for 16,000 students and 1800 staff on campus.
Dags added: "I always trust my gut feeling and when I asked my friends what they thought of the Pizza Cone idea they thought it was great.
"I hope it will have a huge impact in Scotland - then I'll go UK-wide."