Bretman Rock has made history as the first out gay man to appear on the cover of Playboy magazine, in bunny ears and a killer pair of heels.
The 23-year-old social media influencer appears on the magazine’s October digital cover dressed as a Playboy bunny in lingerie and towering platforms, not to mention a bowtie and bunny ears.
He follows in the footsteps of Kate Moss, Dolly Parton and Kylie Jenner in wearing the famous outfit on the cover.
Rock, who is Filipino-American, rose to fame as a YouTube beauty influencer. He also starred in his a recent reality MTV show about his life called MTV Following: Bretman Rock.
Speaking about the shoot, he said: “For Playboy to have a male on the cover is a huge deal for the LGBT community, for my brown people community and it’s all so surreal. A total ‘is this even f***ing happening right now?’ type of vibe. And I’m so pretty.”
He celebrated his groundbreaking cover appearance on Twitter in typically light-hearted style, tweeting: “I’m a Playboy bunny DUHHHHHH,” which went viral with over 12,000 retweets.
— BretmanRock’s Year (@bretmanrock) October 1, 2021
Rock is the third man to appear solo on the magazine’s cover, following the late Hugh Heffner and musician and LGBT+ ally Bad Bunny, who graced the first digital cover of Playboy in 2020.
The magazine closed its print edition in 2020 after COVID-19 “accelerated” plans to go fully digital.
This mean that an edition guest-edited by actor and activist Jameela Jamil became, unintentionally, its final physical issue.
After Bretman Rock’s cover was unveiled fans went wild, tweeting scores of congratulatory comments, with one saying: “Game changer. Opening the way for many others. Thank you.”
Another thoroughly gagged follower just said: “BRETMAN HOW CAN YOU LOOK THE WAY YOU DO ALL THE TIME.”
And one person had the last word by saying: “Playmate of the year tbh.”