Plymouth's new PureGym prepares to open as date revealed

William Telford

15 November 2024 at 10:00 am·3-min read

Plymouth’s newest gym will open at the city’s new £19m shopping centre next month. PureGym, the UK’s largest gym operator, will open at Bravo Way, in Derriford, at noon on December 13.

The shopping centre, built on the former Seaton Barracks site, has already seen an Aldi supermarket and an Oggy Oggy pasty store open, with M&S Food due to start trading next week. The new facility will be PureGym’s third in Plymouth - it already has gyms in Alexandra Road and at Marsh Mills.

The Derriford PureGym will provide members with 24/7 access to flexible fitness facilities through a zero-contract memberships. The 10,500sq ft PureGym Plymouth Derriford will provide members with:

hundreds of pieces of state-of-the-art equipment
a functional zone, free weights area, fixed resistance, cardio equipment and a fitness studio
a huge range of classes, all included within the membership price
certified PTs available to support clients and a free initial exercise induction
free parking.

The new gym has created nine jobs and the company said it is always on the lookout for people who want to turn their passion for fitness into a career through the PureGym Personal Training Academy. This programme equips candidates to become certified PTs in just 14 weeks, and guarantees them a job at the end, after they pass an interview. The company’s PT Academy also provides ongoing PT business support and opportunities for career progression into management roles.

PureGym stressed it is committed to providing a safe place for everybody to work out and as part of its TrainSafe commitment has installed automated external defibrillators (AEDs) in all of gyms. AEDs can be lifesaving in a critical situation, and PureGym said they are as essential as any other piece of equipment in the gym.

Units 4 to 6 will house Pets Corner, PureGym and Costa Coffee at the Derriford District Centre, now called Bravo Way -Credit:William Telford

A spokesperson for PureGym said: “Following sustained demand for PureGym’s flexible, affordable fitness offering in Devon, we are excited to be expanding our presence and inspiring more people to live happier, healthier lives with the opening of our newest gym in Derriford. Members will have around-the-clock access to everything they need to achieve their fitness goals, all through our low cost, no contract memberships. We can’t wait to welcome members through the doors of PureGym Plymouth Derriford – sign up to our opening offer now.”

PureGym has more than 1.5million UK members and more than 390 clubs across the country, the vast majority of which are open 24/7, offering a full range of top-of-the-line equipment, instructor-led classes and qualified PTs. PureGym was launched in the UK in 2009 and clubs are also located in Denmark, Switzerland and the USA.

It has a franchise partner operating clubs in Saudi Arabia and United Arab Emirates. The group is majority owned by US private equity firm Leonard Green & Partners LP and in December 2021 KKR became a significant minority investor.

Bravo Way, formerly known as the Derriford District Centre, is on a Plymouth City Council-owned site which was formerly the parade ground for the Seaton Barracks military base. The Aldi supermarket opened last month, Oggy Oggy on November 11 and the M&S Food store will start trading on November 20. PureGym will be joined by Pets Corner and Costa Coffee at the site this year.

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