Consumers are turning to grey for their new car purchases as fashion and political and economic uncertainty have seen the colour’s popularity surge.
Ford has revealed that grey is now the most popular new car colour for its UK customers.
The manufacturer believes that fashion has a part to play thanks to celebrities such as Rihanna and Cara Delevingne dying their hair grey, but colour psychology expert Karen Haller says that events such as the US elections and Brexit have also affected consumer behaviour.
“When there is a level of insecurity and uncertainty we tend to retreat and gravitate towards things that make us safe, which is why grey is so popular,” she said.
Julie Francis, colour and material design manager at Ford, said: “We identified grey as a ‘trend colour’– one that has a shorter lifespan than core paints developed around silver, black and white – but even we’re surprised at how popular it’s become.”
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It’s not just Ford that has seen its customers turning to grey. According to figures from industry body the Society of Motor Manufacturers and Traders, grey was the third most popular new car colour last year. It saw a 13 per cent surge in sales to 465,579, representing a 17.29 per cent market share and closing the gap to black in second place.