A DRINKS brand co-owned by singing star Ellie Goulding has launched in Morrisons.

Premium British hard seltzer brand SERVED has teamed up with the Bradford-based supermarket chain as part of its ‘Growing British Brands’ accelerator programme.

SERVED is available nationwide in selected stores and online.

Ellie Goulding launches SERVED at Morrisons (Image: Morrisons)

It is designed for the modern health-conscious consumer who enjoy drinking in moderation, and prioritise quality, provenance and sustainability. SERVED contains 57 calories and doesn’t contain any sugar, sweeteners or anything artificial.

SERVED is crafted in Herefordshire, where Ellie grew up, by infusing sparkling spring water with wonky fruit and pairing this with their own ServedPure vodka. The result is a four per cent ABV plant-based, gluten-free alcoholic sparkling water and a touch of natural sweetness.

Ellie said: “We couldn’t be more excited to partner with the Morrisons team to launch SERVED with its ‘Growing British Brands’ programme this January.

“It’s fantastic to see them championing British brands and we look forward to working with them to establish SERVED as the category leader when it comes to quality, provenance and sustainability.”

The ‘Growing British Brands’ programme gives game-changing, innovative products the potential to sell products in all 498 Morrisons stores.

SERVED Lime Hard Seltzer 250ml and SERVED Raspberry Hard Seltzer 250ml will be available in Morrisons for £2.20 each.

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