Fast fashion fans will have to wait to shop Primark online.
On Tuesday, fans of the high street store were ecstatic as rumours starting swirling that the budget-friendly shop was going to start an online click and collect service. Primark's chief executive, Paul Marchant, had told analysts at Irish asset management company, Davy, that the service was "on the horizon," according to reports.
Today, Primark has released a statement on the rumoured online addition. "There are no plans in the near future to trial click and collect," a spokesperson for the store said.
“Primark has a strong digital and a rapidly growing social media presence, with currently 14 million followers," the brand explained. "Our customers enjoy looking online at the latest offers, and coming into stores to buy. The combination of instore design, shopping experience and amazing prices is what makes Primark so attractive."
The statement did state that click and collect is a service the company thinks about: "From time to time we will look at click and collect as one possible option to extend our customer service."
But for now, Primark fans will have to brave the in-store experience.