Primark’s flattering summer dress shoppers are obsessed with

At £14, the Primark sundress is branded brilliant value for money
-Credit: (Image: PA)


Primark, known for its trendy and affordable fashion, has once again caught the attention of fashion enthusiasts with its latest addition: a white mini dress adorned with playful prints of chillies and cherries.

The mini dress is a cream colour, with a linen-like material. The juxtaposition of the red chillies and cherries against the light background creates a striking visual contrast that is both playful and stylish.

READ MORE: The cosy Essex countryside camping pods that throw you into nature

READ MORE: Little known code will save you money on 'game changing' dentist-approved teeth whitening brand

This means that the dress could be suitable for both casual and semi-casual occasions, while the classic silhouette ensures it can be dressed up or down with ease. Pair it with sandals and a sun hat for a relaxed daytime look, or dress it up with wedges and statement jewellery for an evening out.

The base colour also makes it easy to accessorise with different colours and styles. The dress is designed with a flattering silhouette that hugs the body in all the right places while allowing for ease of movement. It features a fitted bodice that accentuates the waist and flows into a slightly flared skirt, creating a balanced look.

The mini length adds a touch of flirtiness, making it perfect for casual outings, summer parties, or a day at the beach. Comments on the dress’ reveal on Primark’s Instagram show customers gushing over the shape, which is fitted at the torso and has a lace up back, complete with an A-line style.

One commenter said: “This is a gorgeous dress! The only thing that is missing is the sun, which is yet to arrive in the UK!”

Others pointed out that the dress would be perfect for fans of Spanish racing driver Carlos Sainz, who has the nickname 'Chilli'. "This is for all the Carlos Sainz girlies," one commenter wrote on TikTok, adding "if you know, you know".

At £14 and available up to size 20 in the UK, this is set to be the dress of the summer.

Get more What's On news from EssexLive straight to your inbox for FREE