Primark Home Belfast store sees fit-out get underway in city centre

Signs have gone up in Belfast city centre to suggest work has begun at a new Primark store.

A proposal submitted to Belfast City Council suggested the fashion retail giant is planning to open a dedicated Primark Home Store at Fountain House on Donegall Place.

After the August 2018 Bank Buildings fire, Fountain House was the temporary site for Primark Belfast which opened in April 2019 before it returned to Castle Street in 2022.

Read more: Primark submit application to reopen former Belfast location as second store

New posters on the front windows of Fountain House have appeared over the last number of days reading "There's no place like..." followed by "coming soon".

While the signs do not explicitly state that the new store is Primark, the iconic branding a colours paired with the tagline match up with the submitted plans to open a Primark Home.

Belfast Live reached out to Primark after spotting the Fountain House posters, however they are remaining tight-lipped at the moment at what could be to come.

Commenting, a Primark spokesperson said: "We have exciting plans for Fountain House in Belfast and we look forward to sharing more detail very soon."

Primark Home Belfast currently is located on the top floor of the flagship store down the street from Fountain House at the former Bank Buildings on Castle Street.

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