Primark launches click and collect in Colchester among ten other stores

Click and collect is a brilliantly innovative shopping feature, where you can choose your items online and pick them up at your earliest convenience. Click & Collect is now available in Colchester's Primark store just in time for the festive shopping season, so that you don't have to push through crowds of Christmas shoppers!

Today (November 20) Primark has launched its Click & Collect service at its Lion Walk Shopping Centre store, meaning locals can now shop across the retailer’s biggest ever festive offer using the service. Customers in Colchester can enjoy thousands of Primark’s bestsellers across women's, men’s, kids' and homeware by ordering on the Primark website, and then picking up their items from their nearest Click & Collect store at a time convenient to them.

The launch in Colchester alongside 10 other stores nationwide today, is part of Primark’s nationwide expansion of Click & Collect. This means the service is now available in more than half its stores across Great Britain, with more to still come before the end of the year.

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Kari Rodgers, UK Retail Director at Primark, said: “We’re already seeing strong uptake for Click & Collect as we continue to roll out the service nationwide, and we expect this demand to grow as we head into the busy festive shopping season. We hope our customers up and down the country find their shopping experiences just that little bit easier this year thanks to the added convenience our service brings.

“Now that Click & Collect is available at more than half of our British stores, we’re pleased to be offering shoppers more opportunities than ever to enjoy our great value, affordable fashion.” The news comes as Primark recently unveiled its largest ever Christmas range and latest collection from Rita Ora which celebrates timeless glamour with styles that are ready for any evening occasion - with Primark sharing their trendiest products.

While burgundy is dominating this year’s fashion looks, matching Christmas jumpers for the whole family – which soared in popularity last year – are set to be another firm favourite this festive season. Meanwhile, festive homeware collections mark a return to tradition, with the range of soft furnishings, ceramics and bedding featuring nostalgic red and green colourways, as well as classic tartan.

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