Primark reveals how to pronounce its name

Have you been pronouncing Primark incorrectly? The clothing shop has revealed how to pronounce its name.

While some claim "Pry-mark" is how Southerners say it, and that people in the North say "Pree-mark", there is one correct way to say it.

 In response to a question on its website, the clothing brand cleared the air.

It wrote: "That's a very good question. We like to use Pr-Eye-Mark"

There are other brands which have even more perhaps counter-intuitive pronounciation.

IKEA is supposed to be pronounced "ee-kay-uh" instead of how most Brits say it.

We use "eye-kee-uh", which is incorrect.

Adidas is also supposed to pronounced A-di-das  instead of a-DEE-das. This is because it is named after its founder, Adi Dassler.

The luxury car brand Porsche is also often pronounced incorrectly - it should be pronounced with two syllables: "por-shuh".