Primark shoppers ask if they have gone 'premium' after seeing new range

Some Primark shoppers were asking if their shop had gone 'premium' after watching a TikTok of their new Christmas range. TikToker @zara.jav1 who loves to share beauty deals and bargains took a stroll around her local Primark and people loved the collection.

Showcasing the festive homeware and decorations, the video shows a gingerbread themed bedding set and cushions to match as well as ginger bread mugs, oven mitts and tea towels to give your kitchen a Christmas makeover. There are also shelves filled with crockery and place settings perfect for cosy meals and nights in.

Primark also has a number of decorations, this year with a very traditional feel in the classic red and green colours. Many items are already online and ready for their click and collect service with duvet sets priced from £14 and throws starting at £4.50 and up to £12 for fleece-lined.

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Many of the plates are priced at £3.50 while mugs start at £3. They also have a variety of candles for £5 and £6 and a set of four, gold dinner candles for £4. People in the comment section loved the Christmas range.

One TikTok user said: "Is that a premium Primark?" Another msmilliemarple said: "My Primark is never primarking like this."

Another user, graceyyy_vickers said: "Wow I need to get myself to Primark asap!" Victoria Luke said: "So much cute stuff!"

Earlier this year it was announced that Primark's click and collect will be rolled out to all stores in England, Scotland and Wales by the end of 2025. Speaking in April this year, Paul Marchant, Primark chief executive officer, said: “Our trial of click and collect over the last 18 months has been about understanding how we can offer our customers greater convenience to shop with us wherever they are, but in a way that complements our business and our stores.

“We’re now confident that we’ve found a model that can do both and support us with our plans to grow the business. The feedback from our customers has been positive as they really value the convenience our service offers and we’re also seeing it’s reaching new customers too. I am excited to see this expand and give more people more reasons to choose Primark and discover the great value and ranges we have in store.”