Primark shoppers say 'lush' £32 linen dress is 'White Company quality at fraction of the price'

Primark's The Edit Linen Midi Dress
-Credit: (Image: Primark)


Primark is selling a 'gorgeous' dress that shoppers say looks so expensive it could easily be mistaken for The White Company. As part of the budget high-street store's latest summer collection, Primark has added an array of 'lightweight' dresses.

One of the retailer's summer dresses getting plenty of attention is its Linen Midi Dress. Although the dress only costs £32, fans are impressed by its quality, with some comparing it to high-end brand The White Company - which is known for its 'stunning' cotton and linen fashion.

On Instagram, Primark shared a video of a shopper styling the dress in three different ways. In the video, fashion blogger Gxsia, pairs the dress with brown sandals and a khaki straw tote bag in the first look.

As her second option, she wears it with black ballet pumps and a leopard print handbag. Her final look sees her wear the dress with white heels and a sequin bag.

In the comment section, hundreds of viewers were loving the dress. Yvonne replied: "I’ve got this dress and it’s beautiful. It’s white company quality at a fraction of the price!"

Primark responded: "We're so happy you like it as much as we do!" Yvonne added: "Bargain of the spring for me."

Another shopper called Ellie admitted: "Saw a lady wearing this out the other day and complimented her, it’s such a beautiful dress I was shocked when she said it was from primark!!" Maeve said: "I neeeeed this dress!!!"

On Primark's website, the dress comes in the colour Ecru and is available in sizes 6-20. The store says the dress has an "elegant A-line silhouette that falls to a midi length and is made from linen for a light and breathable feel."

It adds: "Featuring a sleeveless design as well as scoop neck and back, it’s finished with seam detailing for a stylish touch that completes its understated aesthetic. When we call this linen dress timeless, we truly mean it!"