Primark's 'cute and cosy' £19 cardigan 'looks much more expensive than it is'
As the cooler weather hits, Brits are facing that tricky time where deciding what to wear can vary hour by hour. Some days, the chill is bitter enough to need your thickest layers, yet on others, the 'big coat' might just be too much.
Thankfully, Primark has a solution with its latest cardigan release that is getting plenty of attention online. The 'effortless' style has won over a legion of fans, and its simplicity means it works with a wide range of items you probably already have in your wardrobe.
Priced at a reasonable £19, the Relaxed Button Front Cardigan is available in a variety of colours. The versatile piece has attracted shoppers on social media, with many declaring it their go-to choice to feel snug and fashionable this fall and winter.
One customer went as far as comparing it to higher-end garments from Massimo Dutti, which retail around the £90 mark online, reports the Mirror. Someone commented on their video: "Wow! That looks so much more expensive than Primark."
Another said: "OBSESSED! It looks so cosy and warm!" A third added: "They're so cute and cosy! Primark really came through!"
Meanwhile, another shopper said: "Tempted to buy one off Vinted as it's out of stock everywhere!" Primark bosses described the cardigan online as promising "both warmth and comfort".
It's helped further as a wardrobe staple due to its "timeless design and comfortable fit that's ideal for layering". The full description of the cardigan online reads: "It has a button-front closure and two front pockets for added convenience.
"The neutral colour and minimalist style make it versatile, easily pairing with various outfits for a casual or slightly dressy look. Ideal for cooler weather, this cardigan is a must-have addition to any wardrobe."
Given the item's viral success, it might not be easy to find in stores. A good idea would be to check the Primark website, which offers a stock checking feature - just search for your preferred size and colour.
This should narrow down which shops have the item in stock and those that don't, with some providing the convenient option of click and collect. You can locate your closest Primark stores by using their online tool.
If you can't get your hands on it, then don't worry, Primark stock a wide range of different style cardigans. One equally popular option is this £13 Knit V-Neck Boyfriend Cardigan that comes in similar colours to the viral option.