Prime Day Amazon devices deals 2022: Dates and offers to expect on Ring doorbells, Fire sticks and more

·7-min read
It’s here where we reveal all, from last year’s discounts to our predictions  (The Independent)
It’s here where we reveal all, from last year’s discounts to our predictions (The Independent)

Calling all deal hunters, it’s nearly time for Amazon Prime Day. The shopping bonanza kicks off in just one week’s time on Tuesday 12 July at 00:01am and runs until Wednesday 13 July at 23:59pm. But, for those who can’t wait that long, Amazon has been dropping some early Prime Day deals.

We’ve already spotted early deals on fitness products, tech products, and Apple devices, among others. But for shoppers keen to grab a bargain on a Kindle or Echo speaker you will have to wait a little longer as Amazon will begin slashing the price of these on 8 July. To help you find the best early deals ahead of the main event check out our live blog.

For the uninitiated, the two-day sale event is best known for whopping discounts on big-ticket items, offering you the chance to bag a bargain on everything from air fryersrobot vacuumsmattresses, and beauty to Apple productsgaming consoleslaptops, and other tech.

Should you be eyeing up one of Amazon’s own-brand devices, you’re in luck because the retailer, of course, slashes the price of its own tech, too. You can expect whopping offers on Echo speakersRing doorbellsKindle ereadersFire tablets and so much more. The company has also just launched a brand-new fire 7 tablet (from £59.99, and fire 7 kids tablet (from £109.99, Both are available to order now.

As the discerning deal hunters that we are, we’re on hand to help you better understand the 48-hour shopping bonanza by answering all your burning questions and sharing the best deals you can expect on Amazon’s devices ahead of the big day. We’d recommend bookmarking this page so you stay very much in the know, as we’ll be updating it regularly.

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When is Amazon Prime Day 2022?

Amazon has confirmed that Prime Day will run from 12 July to 13 July this year. Unlike Black Friday, Prime Day is usually a more contained affair, running for just 48 hours. But this year that tradition seems to have gone out of the window, as offers have landed earlier than ever.

Deals started dropping on 21 June with up to 50 per cent off top brands, but Amazon devices such as the Fire TV cube (£109.99,, Fire 7 kids pro tablet (£99.99,, and blink cameras (£29.99, will see price cuts of up to 60 per cent off from 8 July.

Some devices have already been given a seasonal price cut, including the seven-piece ring home security kit (was £319.96, now £239.99,, and are expected to be discounted even further. There’s also up to 40 per cent off Eero mesh wi-fi routers, including the Eero 6 dual-band mash wi-fi system (was £249, now £149.99,

If you end up missing out on Prime Day deals next week, fear not. Rumour has it that Amazon is planning to host a second edition in October, called the “Prime Fall Deal Event”. There have been whispers about a Prime Day 2.0 in the past, but so far it’s never seen the light of day. But who knows, with Amazon going bigger than ever before, this might just be the year...

Do you need Prime membership to buy Prime Day Amazon devices deals?

The short answer is, yes. Prime Day deals are exclusively for those with an Amazon Prime membership. It costs £7.99 a month or £79 for a year. Signing up couldn’t be easier – all you need to do is go to the Amazon Prime landing page and enter your details.

If you don’t want to pay the monthly fee, you can get a 30-day free trial, which will also gain you access to the sale. While you won’t be charged, you will need to put in your card details when signing up, as Amazon automatically converts you to a paid membership after 30 days.

What deals to expect on Prime Day for Amazon devices in 2022

When it comes to what you can expect, you’re in for a treat because, traditionally, Amazon dramatically slashes the price of its own-brand devices.


For example, during the 2021 sale, the Fire stick lite (£29.99, was reduced by almost 40 per cent, making it just £18.99, which is a seriously sizable saving, especially when you consider its nifty tech.


For the security conscious, if previous year’s Prime Day sales are anything to go by, we suspect there will be some great deals on Blink and Ring. For example, this Blink wireless HD security camera (£89.99, was reduced by 45 per cent to a mere £55. Similarly, Amazon offered customers a Ring alarm five-piece kit (£219.99, for just £129.

We’re also expecting to see discounts on the 2019 Amazon fire 7 tablet (£49.99,, now that a new model has been confirmed for release in late June. Of course, in the lead-up to and during the event, we’ll be keeping you in the know with the very best deals as they drop, so be sure to regularly check this page.

Last year’s best Amazon devices deals in the UK

Prime Day 2021 was a mammoth affair as the retailer offered an impressive selection of discounts across tech, but most importantly its own branded devices.


The Echo show 8 (£119.99, was slashed by nearly 30 per cent to just £84.99, a huge saving considering it was newly released at the time.

There was also 50 per cent off its Echo dot 3rd gen speaker (£24,, making it just £19.99, which is particularly affordable owing to it being a great way to introduce smart tech into your home.


Bookworms were treated to a huge choice of discounts on Amazon’s own range of ereaders, too. The Kindle (£69.99, for example was reduced to just £49.99 from £69.99.

For those who’re interested in tablets, the price of the Fire HD 8 (£89.99, was slashed by nearly 60 per cent, setting customers back just £39.99, which frankly, is a bargain. Similarly, its Fire HD 8 kids pro (£139.99, was half price – a measly £69.99.

We predict that the Prime Day deals will be just as good this year. They could be even better!

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For the latest discounts on tech, gadgets and more, try the links below:

Read more on Amazon Prime Day 2022

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Your ultimate guide to tech Prime Day offers – Our experts share insight into the gadgets to watch, from tablets to headphones

The top gaming discounts to know this Amazon Prime Day – Any gaming heads will want to bookmark this guide, where we detail the best deals based on this year’s releases and last year’s top sellers

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The fitness deals to expect this Prime Day – From New Balance trainers to Sweaty Betty gym leggings and NutriBullets, here’s everything you need to know

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The top laptop discounts to know for Prime Day 2022 – We’re predicting some big savings on Dell, Lenovo, Surface and more

The best Amazon Prime Day TV deals to expect – The shopping bonanza is the perfect time to snap up a seriously discounted 4K or OLED telly

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