When visiting Archewell.com, people are greeted with a minimalist landing page that features a solid-taupe background and the word Archewell broken down phonetically.
“Arche (/rki/; Ancient Greek: ): (n.) Greek word meaning 'source of action. Well (/wel/): (n.) a plentiful source or supply; a place we go to dig deep,” the website reads.
Underneath the definition of Archewell, visitors are given the option to subscribe to emails from the organisation in order to learn more about its upcoming activities and initiatives.
Having given up the Sussex Royal brand, which they used for their official Instagram account upon its launch in spring 2019, the couple unveiled details for their new non-profit organisation Archewell, which will consist of charitable ventures, support groups and a wellbeing website.
They said in a statement at the time: “Before SussexRoyal, came the idea of ‘Arche’ – the Greek word meaning ‘source of action’.
“We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters.
“Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right.”
Harry and Meghan have not yet disclosed details regarding their plans for charity, previously stating they would do so “when the time is right”.
However, the royal couple have been working behind the scenes on the foundation, which is expected to champion issues such as racial justice, gender equity, climate change, mental health and tackling online hate speech.
The website launch coincided with the couple’s appearance on Time100 Talks, during which they spoke about the “global crisis” of misinformation that spreads online.
“What I see is the digital space hampering the progress that needs to be made,” Harry warned.
“This misinformation that seems to snowball from one place that is the online space and then ending up in our physical world, a lot of the time we don't know where it comes from, we don't know how to trace it back.”