Prospect of $1 billion in revenue sends 4Imprint to the top of the FTSE 250

4Imprint’s promotional products will be familiar to office workers across London (PA) (PA Wire)
4Imprint’s promotional products will be familiar to office workers across London (PA) (PA Wire)

A Holborn-based company that prints corporate logos on pens for a little as 19 pence climbed to the top of the FTSE 250 after it said it was closing in revenue of over $1 billion for the year.

The looming landmark sent share in 4Imprint up by 245p to 3820p, a rise of almost 7%, taking its gain for the year to over 20%. The rally came as companies continued to spend on its range of branded giveaways, from stationery and mugs to polo shirts and backpacks.

There are also scarfs and blankets as well as “colour-in Christmas hats” for children, alongside promotional items more familiar to London’s office workers, such as stress balls and power bank phone chargers.

While companies grappling with rising costs may have been thought likely to cut back on branded gifts, a rise in orders of over a third in 4Imprint’s North American business helped it close in on the billion dollar mark. It said profits would be at least $90 million.

4Imprint started in 1987 and uses direct marketing of its products to businesses, at first via free samples, a catalogue and a freephone number rather than the visit of a salesman. It now has an extensive website and a major US business based in Wisconsin and operations in Canada and Ireland. The US and Canada make account for the bulk of the company’s sales.