Qatar's FIFA Fan Festival offers $14 beer
STORY: In Qatar, these cans of beer cost 50 Qatari Riyals ($14)
The cans of Budweiser are being sold at FIFA’s Fan Festival
Location: Doha, Qatar
The vast space can fit 40,000 people and will be showing every match of the World Cup
(Gerdine Lindhout, FIFA’s head of experiential marketing)
“The prices there are 30 Qatari Riyal for a non-alcoholic beverage and 50 Qatari Riyal for a Budweiser beer and people get a commemorative cup. So we really try to cater to all the fans, all food groups, all people who like alcoholic or non-alcoholic drinks. We have something for everybody, and also we welcome everybody.”
The 2022 World Cup is the first to be held in a Muslim country with strict controls on alcohol
presenting unique challenges for organizers of an event often associated with beer-drinking fans
Qatar will let ticketed fans buy alcoholic beer at matches
starting three hours before kickoff and for one hour after the final whistle
Major World Cup sponsor Budweiser has exclusive rights to sell beer at the finals