Quality Street makes massive change to tubs as part of 'trial' for Christmas
Nestle has made a MASSIVE change to Quality Street tubs as part of a "trial" for Christmas. Nestlé has stuck with the paper wrappers and has now gone a step further, producing about 200,000 of the paper tubs which will go on sale in selected Tesco stores from next week.
Jemma Handley, Senior Brand Manager for Quality Street, said: “We’re looking forward to seeing what Quality Street fans make of the paper tub. A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas.
"The beautiful design has been devised specifically for a paper product and we love how it looks, and of course, shoppers can expect the same great tasting Quality Street sweets that they know and love inside.” She said: “We know there are some Quality Street fans who, controversially, like to put their wrappers back in the tub once they’ve eaten them - with the paper tub, they can put the paper wrappers back for a good reason - it can go straight into the recycling.”
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Cheryl Allen, Head of Sustainability – Confectionery Europe at Nestlé, said: “The Quality Street paper tub is an exciting innovation that we’re really proud of here at Nestlé Confectionery. We’re committed to making our packaging more sustainable, keeping in mind the changing needs of shoppers and advancements in technology.
"Of course, with all potential packaging changes, we want to get it right, so this trial will bring us valuable information to inform our next steps as we keep pushing to reduce our use of virgin plastic.” This year the product has the same weight and recommended price of £5.50.
Nestlé said it wanted to “get it right”, with shoppers still able to buy the plastic tub, tin and cartons alongside the paper version this year.