Johannesburg - Migos member Offset lets us know straight from the jump what hood the Migos rep: "We from the north/ yeah that way." It’s a line that sticks out on Culture, their new album released on 27 January.
These hardened trap lords from Atlanta – the epicentre of the movement – are at it with a tape that will be a talking point for the rest of the year. Straight up, it must be said that the single Bad and Boujee may be one of the best songs and videos of the year. Featuring young new trap lord Lil Uzi Vert, this track sees the Migos ride a beat by producer Metro Boomin with all the finesse of drug lords on the avenue. These convicted felons have elevated themselves to the top of the rap game with their clever combination of volatile lyrics and raucous ad libs that sound like choppers spitting rounds off into the distance, or perhaps in the direction of any competing trappers.
The Gucci Mane who went to jail is not the same man who came out. He blesses us with raw lyrics on the track Slippery as only he can. Members Takeoff and Offset both make notable contributions to the Migos gang brand, but it must be said that Quavo is a standout and displays this in every verse he utters.
Track Deadz – featuring Tity Boi (or rather 2Chainz) and another tight producer, Cardo – almost didn’t make the album, but is a definite heater; it could even be better than the popular lead single Bad and Boujee.
A deadly phrase in the game right now is “Purps on the beat.” The producer from the 808 Mafia laces the Migos with a burner track, Out Yo Way, which serves as the peak of the album right at the end. Zaytoven, who is rumoured to be working with Hov on his next tape, comes through with his beat style of classy keys and strings that easily allow the Migos to go hard on Big on Big.
Real lovers of true trap may not see another release with this many street bangers on one project this year.
A healthy balance between beats that knock hard and ones that are slightly more chilled and wavy make this an essential tape.
Don’t sleep on Culture.
R89.99 on iTunes