Rebecca Minkoff talks about her brand's socially distant New York Fashion Week show

Like almost every industry (except anything involving Zoom), fashion was hit hard by the coronavirus pandemic.

Yes, people are shopping so much online that they broke the internet more than once, but brick and mortar stores (well, what's left of it) have been altered forever.

But designer Rebecca Minkoff isn't ready to let her brand become an after-thought.

Throughout the pandemic, she and her team were constantly working on new initiatives and strategies to survive in this difficult environment, including a perfume launch.

When tasked with imagining what a pandemic-version of New York Fashion Week would look like, Minkoff and her team started preparing.

"I've been working on this since May," she told Evening Standard Insider. "With every roadblock, every hurdle, I just kept saying we're gonna do this and we can be safe and just kept persevering."

And that she did. While the show was different from past years, the Rebecca Minkoff NYFW Presentation still captured an exquisite combination of excitement and inspiration.

Yes, the models wore masks (which will be available in two weeks to purchase) but they looked incredibly chic in Minkoff's festive designs as well as her signature crossbody bags.

As Minkoff is always a proponent of working moms (she has three young children), this show featured a new breast pump tote in collaboration with Medela.

Held on the rooftop of Spring Studios, groups of masked models stood in four different portraits with furniture provided by Lowe's, each giving off a strong boho-chic aesthetic and more importantly, a classic New York vibe.

Standing on a rooftop overlooking the Manhattan skyline as Bowie's 'Rebel Rebel' filled the air, fashion week almost felt normal. Jason Wu and Christian Siriano also held shows on that same rooftop.

"There have been two camps around fashion week. The only way the unemployed people can start going back to work is if we start going back to work and we can do it safely. Don't feel bad for pushing forward. This only works if we push forward," Minkoff said.

The designer did admit that pulling off a fashion show mid-pandemic wasn't easy but said, "I could share with you all the gory details. It was stressful but nothing is more stressful than trying to survive this pandemic."