Sound the alarm: You can now buy a red iPhone.
The special edition smartphone from Apple went on sale on Apple's website on Friday.
It was announced earlier this week, along with a new cheap iPad, a new Snapchat-esque photo-editing app, new iPhone cases, and more.
The device is part of Apple's long-running partnership of with the (RED) organisation, with money from each sale going towards HIV/AIDS research and relief efforts.
Apart from the red lick of paint, it's just a regular iPhone 7 or 7 Plus. But the cheapest 64GB version isn't for sale in the special colour — only the 128GB or 256GB models are available.
It costs $749 (£699) for the 128 GB model iPhone 7, and $849 (£799) for the 256 GB version. For the red iPhone 7 Plus, the 128 GB version is $859 (£819), while the 256 GB one goes for $969 (£919).
The Apple Store website currently says US deliveries should ship in one business day, while in the UK deliveries are estimated for March 28.
The red iPhone is the most interesting-looking phone that Apple has built in a long time — a welcome relief from the gold-and-grey monotony that plagues many modern smartphones. It has a matte metal red back and silver Apple logo, along with a white front-plate.
It's expected to sell particularly well in China, where the colour red is considered lucky. But on the Chinese mainland, Apple's website makes no mention of the (RED) branding.
Here's how the listing looks in the Apple Store in the UK:
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