NEC Group announces big change as part of major new sponsorship deal

The NEC Group has announced a big change as part of a major rebrand following a new sponsorship deal. From today, Sunday, September 1, Resorts World Arena will become 'bp pulse LIVE.'

The NEC Group announced the news as part of a deal with the company, which manufactures electric vehicle (EV) charging networks. The multi-purpose indoor 15,600 capacity arena, located at the NEC in Solihull, is hoped to be a top choice for people with EVs. Located nearby is the bp pulse Gigahub - one of the UK’s largest public EV charging hubs with 180 charging bays.

The NEC Group said: "The deal expands bp pulse’s relationships in the live music events industry, which already include its sponsorship of community music charity, Music Workshop, and title sponsorship of CarFest, the UK's largest family fundraising festival founded by Chris Evans. "

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In a statement, the NEC Group added: "From today, Resorts World Arena will become bp pulse LIVE. As part of the rebrand, the Arena will have an updated look and feel which will be in progress until November 1.

"With over 30 years of expertise, the Arena will continue its dedication to delivering top-notch visitor experiences, while bp pulse expands its footprint in the live music industry."

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