New restaurant to open on Birmingham New Street as chain moves 'rapidly' into the city

Second Cup Birmingham
-Credit: (Image: Graham Young)


A new restaurant is set to open on Birmingham's New Street. Boojum will serve up Mexican food from the 54-cover restaurant when it opens later this autumn.

Boojum will replace Second Cup Coffee on the prominent thoroughfare. The chain, which has 18 outlets across the UK and Ireland, is known for its burritos, fajitas and tacos and it claims its burrito bowl is 'the number six top trending dish globally on Deliveroo'.

It'll be the second burrito business to open on New Street this year, with Zocalo opening its doors at 110 New Street back in July. Boojum will take number 64, situated between the new branch of Popeyes and KFC.

Read more: I tried 'Birmingham's best burrito' to see if it could live up to claims and I've got beef

Subscribe to our Brum Food Club food and drink newsletter for the latest news from our hospitality scene every Thursday.

Another Mexican restaurant, Zambrero, moved in to the Bullring back in May. Boojum says that the new launch will create 25 jobs locally.

The company's CEO David Maxwell said: "We are delighted to see our expansion plans continue apace with the launch of Birmingham. It’s the ideal demographic for us with its eclectic culture, popular retail destinations and of course its fantastic food. We can't wait to bring our fresh, bold Mexican flavours to the city."

Boojum will serve burritos on New Street
Boojum will serve burritos on New Street -Credit:Boojum

Rob Powell, head of operations at Boojum, added: "Boojum Birmingham represents further investment in our rapid UK expansion plans, we have chosen a prime city centre location close to Birmingham Town Hall and the design and fit out to transform it into a bright and vibrant Boojum restaurant will commence shortly."

Boojum has opened two other shops on the UK mainland in the last six months and it plans to open 25 over the new five years. BirminghamLive has contacted Second Cup Coffee for information on its closure.