Revealed: The most trusted car brands in 2020

Ethan Jupp
Mercedes-Benz A-Class

A new report has highlighted how much UK buyers trust car brands, as well as gender differences in what marques are the most trusted.

The CarGurus Car Buyer Trust Index report used the views of 2,183 car buyers to rank 21 car marques based on five key trust-building factors. These are integrity, transparency, genuineness, social conscience and reliability. Mercedes-Benz, Audi and Ford took the top three spots. Toyota, Volvo, BMW, Kia, Vauxhall, Mini and Honda make up the rest of the top ten.

Though 20 of the 21 marques included got their spots based on sales data from the SMMT, Tesla got a token entry as ‘a brand of topical interest’. It placed 12th overall.

The gender differences: Men don’t trust Tesla

Trusted car brands 2020

Curiously, there are some stark gender differences concerning the trustworthiness of brands. Men ranked Mercedes, Kia and Volvo in their top three. However, women, had Audi and Ford in joint-first and Toyota in third. Meanwhile Kia, second-placed for men, was all the way down in 15th for women. By contrast, while women ranked Mini fifth, the brand ranked 15th for men. 

Interestingly, women ranked Tesla a chunk higher than men at 7th, compared with 18th. Men actually put Tesla only above the poor performing French and Italian marques, Renault, Peugeot and Fiat. Renault and Fiat were one thing men and women could agree on, making up two of the bottom three for both genders. BMW was the only marque that placed exactly the same for both genders, in eighth place.

Trusted car brands 2020

“For consumers, having trust in a purchase – and who they are buying it from – is fundamental to the buying journey,” said Chris Knapman, CarGurus UK editor.

“Therefore, we created the CarGurus Car Buyer Trust Index to help gain a deeper understanding of how trust is built, and the extent to which it informs car-buying decisions.

“The Car Buyer Trust Index provides unprecedented insight into the role that trust plays in the car buying process.”

Trusted car brands 2020

Overall Brand Performance

  Brand Index
1st Mercedes Benz 73.6
2nd Audi 70.6
3rd Ford 70.2
4th Toyota 69.4
5th Volvo 67.9
6th BMW 66.7
7th Kia 66.7
8th Vauxhall 66.4
9th Mini 65.7
10th Honda 65.5
11th Volkswagen 65.2
12th Tesla 64.4
13th Nissan 64.4
14th Land Rover 64.2
15th Hyundai 63.7
16th Seat 63.1
17th Skoda 62.7
18th Citroën 60.8
19th Renault 59.8
20th Peugeot 58.8
21st Fiat 55.4

The post Revealed: The most trusted car brands in 2020 appeared first on Motoring Research.