You’ve seen the photos of Bella Hadid, Hailey Bieber, Zoë Kravitz and Rosie Huntington-Whiteley — and you’ve noticed their particular brand of impossibly dewy, off-duty supermodel skin. They pose on Instagram, with their bushy brows and glossy bee-stung lips, and they seem to glow from within. Hair is slicked back into a “just-got-out-of-the-shower-after-a-workout-bun” (a middle parting is essential here) with a pair of chunky gold hoops thrown on to give the illusion of effort. This is the Clean Look.
The caked on, ghoulish contouring days of the Kardashian rule are over; the classic “no make-up make-up” is back with a Y2K nostalgic spin, courtesy of Gen Z TikTokers like Eva Gutowski (@mylifeaseva), whose video breaking down the look has been viewed more than four million times. The brief is: “I’ve slept for 12 hours and had a $500 vitamin IV drip.” You want to look like you’ve just spent a fortnight in Los Cabos (but covered in sunscreen, of course) with not a whiff of your usual post-commute pallor and frazzled al desko Pret lunch anxiety sweats. Get the gist? Basically, the vibe is “money is no object but I’m chilled AF”. We’re calling it Rich Girl Skin.
How to nail it?
It all starts with the prep. Begin with a double cleanse. Try an oil cleanser, such as DHC’s olive-oil based Deep Cleansing Oil (£23.99), followed by a second cleanse packed with active ingredients to wake up the complexion. Opt for Wishful’s Yo Glow Enzyme Scrub (£14.40) to slough away dead skin cells or 111skin’s Vitamin C Cleanser (£55) to perk up a tired face. Next, layer up some spenny skincare, like ilody’s Luxmi Hydrating Radiance Serum (£72) and lock it all in with a layer of Augustinus Bader’s The Cream (£205).
Put away the heavy foundation and reach for the tinted moisturiser. Try Sculpted by Aimee’s Tint and Glow (£22), which is packed with hyaluronic acid and niacinamide for extra glow factor. Milk’s Sunshine Under Eye Tint (£26, cultbeauty.co.uk) does wonders for dark circles. “I love Anastasia Beverly Hills Magic Touch Concealer (£27) to brighten under-eyes and cover redness around the nose, then apply a streak down your nose bridge to define,” says make-up artist Sophie Tilley (@sophietilley.uk). “Fingers are best for blending as their warmth will help melt the product into your skin and dab any excess under your brow-bone for a subtle lifting effect.”
Next, ditch the bronzing powder for cream blush. Jones Road’s new Disco Miracle Balm (£34) is your secret weapon here. “Dab a little on the bridge of your nose too, for a flattering sun-kissed effect that ties the look together,” Tilley adds. “You can also use it as a contour and complexion warmer along and into your hairline, under cheekbones, the sides of the nose and underneath your jawline, then blend with a buffing brush, like Edy London’s Contour & Sculpt Expert Face Brush 02 (£12.99) to sculpt bone structure.” Just don’t forget to spritz all over with SPF, preferably Vichy’s Capital Soleil Solar Protective Water Hydrating SPF50 (£19).
Brush up those brows
The bushier, the better, with some of the now-cult Anastasia Beverly Hills Brow Freeze (£24). To really make brows appear fuller and “anchor” the face, Tilley suggests brow lamination at Brow Bar London. Brow products can double up to tame flyaways around the face — you’re going for a slick back bun with centre parting, by the way, a la Mrs Bieber.
A quick swipe of mascara will do — no spider eyes here — and swap dark eyeliner for white to accentuate that bright-eyed and bushy-tailed look. Lips just need a slick of Jones Road Lip & Cheek Stick (£30.50) or clear gloss. Then finish the look with small gold hoops, Missoma’s Mini Tidal Hoop Earrings (£79) do the job nicely, rectangular sunglasses and a crop top (optional). Et voila. We’re all rich girls now.