Richard Madeley's apology praised by non-binary GMB guest he misgendered

The panellist said the TV presenter had dealt with his mistake admirably.

Richard Madeley hosting Good Morning Britain
Richard Madeley said sorry to Shivani Dave on air after using the wrong gender pronouns to introduce them. (ITV)

Richard Madeley has been praised by a non-binary guest on Good Morning Britain for acknowledging he made a mistake with their gender pronouns.

The TV host mis-gendered Virgin radio presenter Shivani Dave when they appeared on the breakfast show to discuss non-binary singer Sam Smith.

Dave tweeted: "Been getting messages from people worried about Richard Madeley misgendering me on @GMB - I corrected him, he apologised and took it on board.

Read more: Richard Madeley apologises for using wrong pronouns for Sam Smith

Watch: Sam Smith says getting hate for changing pronouns was 'exhausting'

"A masterclass on how to do things if you mess up, we shared a thumbs up and I told him his hair looks great."

Madeley, 66, apologised on air after repeatedly using the wrong gender pronouns during the discussion about Smith's controversial new music video I'm Not Here To Make Friends.

Shivani Dave attends the We Are Queer Britain VIP Reception at Queer Britain on October 18, 2022 in London, England. (Photo by Lia Toby/Getty Images)
Shivani Dave said Richard Madeley demonstrated a 'mess-up masterclass'. (Getty Images) (Lia Toby via Getty Images)

Introducing non-binary panelist Shivani Dave and misgendered them too.

Susanna Reid interrupted: "Shivani identifies as they/them."

Madeley apologised: "Oh I’m sorry I will learn to do that."

The TV host described a scene from the video saying, "A shot of him, Sam, simulating a very specific act with a scantily clad drag queen."

Reid reminded him: "Remember that Sam Smith uses the pronouns 'they'.

Madeley replied: "They, yes sorry."

Singer Sam Smith arrives to perform before President Joe Biden speaks during a bill signing ceremony for the Respect for Marriage Act, Tuesday, Dec. 13, 2022, on the South Lawn of the White House in Washington. (AP Photo/Andrew Harnik)
Sam Smith came out as non-binary in 2019. (AP) (ASSOCIATED PRESS)

Smith, 30, shared in 2019 that they are non-binary and use they/them pronouns.

Their new music video has caused a stir after being branded "over-sexualised" by some critics.

Smith dances in the video wearing nipple pasties, a tiara and a bejewelled corset.

Dave argued that similar content from female singers such as Madonna and Miley Cyrus, had not received the same level of outrage.

Describing some of the actions in the video Madeley said: "I'm not going to read that out, we'll get sued."

Smith recently revealed they had been spat at in the street since coming out as non-binary.

But the Stay With Me singer said that speaking out about their pronouns had not caused “one negative” in their personal life.

LONDON, ENGLAND - MAY 08: Richard Madeley attends the Virgin Media British Academy Television Awards at The Royal Festival Hall on May 08, 2022 in London, England. (Photo by Dave J Hogan/Getty Images)
Richard Madeley is often compared to comedy character Alan Partridge over his presenting style. (Getty Images) (Dave J Hogan via Getty Images)

Read more: Sam Smith spat at in the street after coming out as non-binary

“My family can communicate with me, they always did, but they communicate with me now in an even better way,” they said.

The star went on: “My love life has become better from it, I feel lovable, I feel comfortable in my skin.”