The TV host mis-gendered Virgin radio presenter Shivani Dave when they appeared on the breakfast show to discuss non-binary singer Sam Smith.
Dave tweeted: "Been getting messages from people worried about Richard Madeley misgendering me on @GMB - I corrected him, he apologised and took it on board.
Watch: Sam Smith says getting hate for changing pronouns was 'exhausting'
Been getting messages from people worried about Richard Madley misgendering me on @GMB - I corrected him, he apologised and took it on board. A masterclass on how to do things if you mess up, we shared a thumbs up and I told him his hair looks great
— shivani dave (@ShivaniDave) January 30, 2023
"A masterclass on how to do things if you mess up, we shared a thumbs up and I told him his hair looks great."
Madeley, 66, apologised on air after repeatedly using the wrong gender pronouns during the discussion about Smith's controversial new music video I'm Not Here To Make Friends.
Introducing non-binary panelist Shivani Dave and misgendered them too.
Susanna Reid interrupted: "Shivani identifies as they/them."
Madeley apologised: "Oh I’m sorry I will learn to do that."
The TV host described a scene from the video saying, "A shot of him, Sam, simulating a very specific act with a scantily clad drag queen."
Reid reminded him: "Remember that Sam Smith uses the pronouns 'they'.
Madeley replied: "They, yes sorry."
Smith, 30, shared in 2019 that they are non-binary and use they/them pronouns.
Their new music video has caused a stir after being branded "over-sexualised" by some critics.
Smith dances in the video wearing nipple pasties, a tiara and a bejewelled corset.
Describing some of the actions in the video Madeley said: "I'm not going to read that out, we'll get sued."
Smith recently revealed they had been spat at in the street since coming out as non-binary.
But the Stay With Me singer said that speaking out about their pronouns had not caused “one negative” in their personal life.
“My family can communicate with me, they always did, but they communicate with me now in an even better way,” they said.
The star went on: “My love life has become better from it, I feel lovable, I feel comfortable in my skin.”