Rihanna’s Fenty beauty range has been nominated for a design award

Robert Dex
Rihanna/Instagram

She has nine Grammys and two Brit Awards — now Rihanna is in the running for a different kind of prize after her bestselling make-up line was nominated for Design of the Year.

The Diamonds singer, nominated for her Fenty Beauty range, faces competition from tech billionaire Elon Musk and Hollywood father and son Will and Jaden Smith.

They join leading architects, fashion designers and some of the world’s biggest brands among nominees for the Beazley Design of the Year prize.

The annual exhibition and awards, run by London’s Design Museum, aims to highlight the most innovative and exciting designs of the past 12 months. RiRi’s make-up range includes foundation for darker skins and sold out almost immediately — seen by the judging panel as proof that it tapped into previously unmet demand.

Just Water, founded by Jaden Smith three years ago, created an alternative to plastic with a fully recyclable bottle made from paper and sugarcane.

Deyan Sudjic, director of the Design Museum, said: “Fenty Beauty and Just Water are interesting precisely be-cause they are not attempts to use a celebrity signature to boost the price of a product that nobody needs.

“What makes them matter is the strength of the ideas that underpin them. Rihanna has overturned the conventional idea of beauty. Will and Jaden Smith are trying to show pure water does not have to come in a single-use plastic bottle accompanied by a massive marketing budget.”

Tesla founder Elon Musk is recognised for the work done by his firm SpaceX to develop a reusable rocket for commercial space travel.

Visitors to the show at the museum in Kensington will be able to see prototypes, photographs and footage of all 87 shortlisted designs.

Other contenders include the new £1 coin, designed to be counterfeit-proof, and Nigeria’s World Cup kit.

Among the big names from the world of fashion recognised for their innovative approach are former Burberry chief executive Christopher Bailey, for his rainbow tartan, and Erdem Moralıoğlu who designed a series of costumes for dancers from the Royal Ballet. Danish architect Bjarke Ingels, who is designing Google’s new London HQ, is also nominated for his work on the Lego House in his native Denmark, which appears to have been built out of larger-than-life toy bricks.

The show, now in its 11th year, runs at the Design Museum from September 12 to January 6, with the winner announced on November 15.

Previous winners include the London 2012 Olympic Torch and Barack Obama’s 2008 HOPE election campaign poster.

designmuseum.org